Professional Production

of Radio Spots

We occasionally hear clients claim that radio advertising doesn’t work. These are often clients who had their spots produced directly by the radio station, where the focus is more on selling advertising space than on creating effective spots. Their decision was often driven by the subsidized production cost offered by the station, or more commonly, by the lack of awareness of professional production companies specializing in radio spots. Entrusting the production to an inexperienced staff member at the radio station can result in a poorly produced spot, which can sink a well-planned campaign worth tens or even hundreds of thousands of crowns, all for the sake of saving a few thousand.

 

However, radio spots are still highly effective and an important component of advertising communication. Listen and get inspired by the professional radio spots from our production. Many of them have even won awards for creativity or effectiveness.

 

How We Work

Everything revolves around what you want the listener to do when they hear your commercial. This is the most important aspect of the entire process of designing and producing your radio ad. We begin by understanding how you want your radio campaign to work—what your desired goal is. Based on this, we prepare several creative proposals (scripts) and send them to you, along with voice samples from the actors we recommend for recording the spot. You will also receive an estimated cost breakdown. At this stage, you can decide whether you’d like to proceed with the production.

If you choose to move forward, we will finalize the order, prepare a timeline (usually ranging from three to seven days), and incorporate your feedback into the script. Once you approve the final version of the script, we move to the recording phase. The result is a radio spot that works for your business, with production costs typically ranging from 10,000 to 20,000 CZK. The price includes processing your brief, the work of professional creatives in preparing the proposals, and the expertise of a professional sound engineer and advertising director. The final price may be influenced by the number of actors (voices) involved and the cost of licensing the music, which varies depending on whether the spot is broadcast only on regional stations or nationwide across the Czech Republic.

We can also produce a high-quality spot if you provide the script. In this case, the production cost usually ranges from 3,000 to 10,000 CZK, and this includes any recommendations or consultations for script adjustments that we may suggest.

Image Radio Spot

This type of radio commercial, which yields results over the long term, has one main goal – to build your image and support your brand. Through this, listeners and customers gain trust, as we clearly and effectively communicate via a creative image spot who you are, what you do, and why you do it. You’ll become memorable, and customers will connect with your vision and values, setting you apart from the competition. We stay up to date with current trends and will provide you with a script for the image radio spot that meets your goals and hits the right emotional notes.

Product Radio Spot

The main goal of this type of radio commercial is to support the sales of a specific product or service. In other words, to influence the listener’s decision to purchase with you. Both types of spots, whether image or product-focused, can also be tailored to target other objectives, such as attracting new employees.

Sponsorship Message

The main goal in this category is to remind listeners of your company, product, or service efficiently while keeping advertising costs lower. Sponsorship messages typically last between 10 and 15 seconds and have certain legal restrictions, such as not encouraging consumption. We are familiar with all these restrictions and can create an effective sponsorship message within the established legislative framework. Sponsorship messages work very well and, at low cost, serve as a multiplier effect when running alongside a traditional radio advertising campaign. We create sponsorship messages starting from 1,500 CZK.

Create an Effective Radio Spot
with Us

With over 20 years of experience in producing radio spots, we know that creating a successful spot is not a matter of chance.
If you’d like to learn more about our methods and experience, check out the article “how to create a great radio spot“.
Also, feel free to listen to some of our other radio spots or music samples that we compose, and get in touch with us.
We look forward to the possibility of working together.