Corporate Video
Let us create your corporate video. Today, it’s all about video. Over 72% of internet users say they prefer video content over text and would welcome more dynamic visuals on company websites. Video is simply more engaging. It can be targeted to a specific user and leverage aesthetic or emotional elements that text or photos alone can’t achieve. At the same time, it can significantly enhance your brand image. We design and produce corporate videos within typical budgets ranging from 100,000 to 500,000 CZK. Over the past decade, we have produced dozens of videos that have successfully met their objectives.
Take a look at a sample of our works →
How We Work
After our first meeting, we prepare a “creative brief”. This is a summary of the tasks and goals, which provides us with essential information. We mutually agree on this brief to ensure that the initial details are correct and that we’re aligned on the expected outcome.
Next, we develop the script (what will happen) and the voiceover text (what will be said in the video). We add illustrative images to the script and send it to you for feedback. At the same time, you will receive an estimated cost breakdown. The preparation of the creative brief and script is charged as a flat fee of 5,000 CZK. At this point, you decide whether you want to proceed with production.
If yes, we will draft a contract or order, prepare a timeline (usually between one and two months), and incorporate your feedback into the script. Once the script is approved, we move on to filming and producing your video.
We are accustomed to handling corporate films from A to Z. From designing the initial concept (creativity is key), through script creation, production, shooting, post-production, and even possible localization into foreign languages. We aim to make videos short, dynamic, and creative. To save costs, we sometimes purchase footage from video banks, allowing us to avoid shooting overseas (e.g., jungles, outer space, the sea, etc.), which helps keep production costs lower. Take a look at some of our work and get inspired:
Image Video
The main goal of this type of video is clear: to support your brand. It acts as a corporate showcase, building trust with your partners and customers in the brand you’re creating. With a professional-looking video, customers will remember you, associate you with your vision and values, and distinguish you from your competition. We follow the latest trends and offer you a script for your image video that will meet your goals, hit the right emotional notes, and enhance your brand image. We similarly approach annual videos. These are also image videos but with a touch of additional information.
Product Video
The main goal of this type of video is to present a specific product or service. The video can also be focused on recruiting new employees, providing customers with instructions for use, or offering an installation/assembly guide for the product. Whenever you want to showcase, or explain the product, or influence a customer’s decision to purchase, a product video is the ideal solution. When such a video is placed, for example, on the product page, it can significantly increase the likelihood of completing a purchase.
Instructional Video
This type of video is most commonly encountered by customers when purchasing your goods or services, but it can also be used to onboard new employees. A video tutorial can be placed on your service page, where customers can learn how to proceed, or on the packaging of your product in the form of a QR code. By scanning the code, the customer can launch, for example, an installation guide video directly on their mobile device. This type of video replaces the outdated text-based manual and also serves as a promotional tool for your service or product, helping you attract more customers. We can also create video tutorials in VR 360 3D format for the best user experience and content memorability.
Recruitment Video
If you want to attract a new, high-quality employee or succeed as a great employer in a competitive environment, this type of video is ideal for success. You can present your company and the open position in a simple yet impactful way that will grab attention. The candidate you’re looking for will learn everything about the job, your company culture, and the team, and if it resonates with their values, they’re yours. This way, you’ll attract a valuable person to your company. Additionally, the video can be precisely targeted at potential candidates through social media.
Viral Video
The creativity and originality of the video can result in it being shared organically among viewers. This reduces the cost of conveying information or, conversely, increases reach at a lower cost. We also have extensive experience with this type of video. Take a look at how we approached one very successful viral campaign.
Surveys
The average user spends about 88% more time on a website with video than on a static webpage. According to surveys, 81% of companies today rely on video in their marketing communications. After watching an instructional video, 69% of customers purchased software or an app, and up to 81% bought a product or service. A well-placed video on a homepage or product page increases the likelihood of completing a purchase or other conversions on a website by 80%. What’s even more impressive is that 99% of companies that used marketing videos continued to use them in the following year.
Check out our other references in the areas of destination videos or multimedia exhibitions. We look forward to the possibility of collaborating!